A manifesto on writing for design
3— See your words
If a woman in a boilersuit and a man in a tutu utter exactly the same words, the effect is completely different. So before you start writing, it’s important to visualise what your words will look like when the reader sees them. How will the text and images relate to each other? What typeface will they be set in? What’s the format and medium? Too often, words and visuals inhabit the same world but look in totally different directions. Whereas they should be embracing like childhood friends.
RESOLVE: verb, to come to a definite or earnest decision about; determine (to do something)
by Joe Bacigalupo as part of the To Resolve Project.